The Palo Alto History Project
Housing Discrimination                                                                        
                 
                                                                                       
Housing Discrimination: A Closed Door in Palo Alto

After suffering through the aggressive racism of the Jim Crow South, millions of African-Americans left for
the industrial cities of the north and the supposedly tolerant climate of California in the three decades
following World War II.  But there they would find a less confrontational form of racism that would often
prove every bit as detrimental as the burning crosses and separate drinking fountains of the South.  Perhaps
most insidious would be the housing discrimination they would face in their new surroundings.  The actions
taken by white property owners and realtors, with a nod from the Federal Housing Administration, would
eventually relegate most African-Americans to live in separate and vastly unequal neighborhoods.

While there have certainly been many instances of racial brotherhood and tolerance in Palo Alto, anyone
looking back into the city’s history must come to terms with the role that racism and bigotry played in the
unfair treatment of African-Americans and other minorities.  Here, housing discrimination has led to the
creation of “two Americas” right in our midst.  While, largely poor and minority East Palo Alto suffers from
crime, unemployment and a troubled school system, just across the freeway, Palo Alto thrives after decades
of excluding blacks.

In the early days of the city there were just a few African-American citizens who called Palo Alto home.  But
as their numbers grew and more Asians moved into town as well, attitudes in Palo Alto grew less tolerant.  
In 1920, the Palo Alto Chamber of Commerce passed a resolution calling for a “segregated district for the
Oriental and colored people of the city.”  The motion was supported by Palo Alto Times publisher George
F. Morell, as well as the Native Sons of the Golden West, the American Legion and the Palo Alto
Carpenters Union.  The Palo Alto Times ran editorials in support of the idea.  But Henry Dodson, the
president of the Colored Citizens Club of Palo Alto responded with dignity and class, stating publically that
“We believe the best people of this city are in unison with the great majority of the people of this state who
dissent from such an undemocratic doctrine.” He also chastised those who were pushing segregation, saying:
“Shame on a race that…holds in its hands the wealth of the continent and yet, not only refuses to lift his less
fortunate fellow man…but seeks through humiliating, illegal ordinances and discrimination to sink him to the
lowest depths of ignorance and vice.”

Eventually, the plan died and although racial zones would be suggested again in the 1940s, such segregation
was never legislated in Palo Alto.  Still, African-Americans would have to fight less vocal racism in the
future.  For while few Palo Altans demonstrated outward hatred toward minorities or had an inclination to
throw white sheets over their heads, there were not many residents who were ready to live next door to a
person of color.  

The postwar economic boom would bring an influx of southern blacks to the Bay Area.  In Palo Alto, their
numbers would rise from 239 in 1940 to 467 seven years later, with most African-Americans crowding into
a few scattered neighborhoods in town.  The most prominent black neighborhood was on Ramona Street
near the spiritual home of the community, the
AME Zion Church.  But there were also concentrations of
African-American residents on Fife Street near downtown and south of Colorado Road on old El Capitan
Road.  These areas were not Palo Alto’s best.  Conditions on El Capitan Road were described by Times
Editor
Elinor Cogswell in 1951: “These houses stand in tinder dry weeds among mountains of trash…the
shacks are not only unsightly but a fire menace.  By-passed by the city garbage collectors, the residents
[have] to burn such refuse.”

But as more blacks attempted to move into the city and black residents tried to move out of its ghetto, they
met widespread resistance.  For instance, the majority of subdivisions established in the city between 1925
and the 1950 included the following clause, “No person not wholly of the white Caucasian race shall use or
occupy such property unless such person or persons are employed as servants of the occupants…”  Other
covenants were of a more informal variety.  When black trucker William Bailey and his family of 6 moved
into the Palo Alto Gardens complex in then mostly white East Palo Alto, residents actually tried raising funds
to “buy out” Jones to keep it segregated.  And of course, hundreds of other such stories never made it to the
local press and most blacks did not even attempt to move across the area’s well-known color lines.

And some of these lines were essentially sanctioned by the federal government.  The Federal Housing
Association (FHA) divided properties into four categories for banking purposes, from desirable Type A
properties to “risky” Type D properties, outlined in red.  African-American neighborhoods were almost
always put in the D category --- a practice which would later be called “redlining.” In fact, FHA manuals
instructed banks to steer clear of sections with "inharmonious racial groups" and suggested that cities enact
racially restrictive zoning ordinances, as well as covenants prohibiting black owners.  With such covenants
excluding African-Americans from Type A & B neighborhoods and as they were unable to secure mortgage
loans to buy homes in Type C & D communities, many blacks faced few options but to rent in urban
ghettos.   And indeed when an African-American was looking for housing in the Palo Alto area, they would
usually find the realtor driving into redlined East Palo Alto.  

For real estate men, these actions tended to be motivated by profit as much as by bigotry.  One Burlingame
realtor bluntly told the Palo Alto Times in 1956 that “It’s pretty well proven that when Negroes come in,
property values drop.  It’s quite a determining factor when I realize I’m going to cost my neighbors two or
three thousand dollars.”  In the same article, Doug Couch, president of Palo Alto’s Board of Realtors,
agreed, “If you do sell to Negroes, everyone else is down your throat.”  Couch’s estimate of attitudes in
Palo Alto was pretty accurate.  A 1952 survey by the Palo Alto Fair Play Council reported that only 68
Palo Altans polled would rent to person of good character regardless of race while 198 would rent to
Caucasians only.  

Other realtors engaged in so-called block-busting schemes, in which agents would stir fears that a
neighborhood was about to be inundated by minority residents --- and then seek to profit from panic selling.  
Many parts of East Palo Alto and the Belle Haven district of East Menlo Park experienced this sort of
massive “White Flight” after a few black residents moved in.  Furthermore, when blacks did intentionally
break the color line, they would often soon find their new white neighbors putting up “For Sale” signs.

Of course, there were groups in Palo Alto that condemned such attitudes and supported open housing.  
Throughout the 1950s, the Palo Alto Fair Play Committee pushed housing integration by showing
documentary films, lobbying government to adopt new laws and helping to improve infrastructure and
housing conditions in majority-black neighborhoods. In 1958, over 1,000 Palo Altans signed a petition for
“open and unsegregated housing” that was backed by 12 area churches.  The petition stated that “all person
are children of God and therefore to be treated as equals under God.”  And then there was
Joe Eichler, the
famed home builder who refused to abide by the standards and insisted that his homes were to be sold to
anyone and everyone who had the money.

And by the 1970s (although the “black neighborhoods” of Palo Alto were long gone) there were many more
advocacy groups fighting for open housing.  The NAACP, Midpeninsula Citizens for Fair Housing and the
city’s own Human Relations Committee had all joined the fight.  Still, a 1971 survey by the Mid-Peninsula
Citizens for Fair Housing revealed that racism in housing was still widespread.  One study showed that 58%
of the city’s large apartment complexes showed evidence of discrimination when black and white middle
class professionals inquired for apartments in sequence.  

And two decades later, not enough had changed.  The Palo Alto Weekly reported that the Mid-Peninsula
Citizens for Housing found racial bias when testing with control subjects.  The Weekly reported that “blacks
who want to live in Palo Alto report they sometimes have trouble finding housing because the apartment or
house is ‘no longer available’…[but] a white person arriving just a half hour later often finds the apartment
available.”

Today middle and upper class black residents are scattered throughout largely white and Asian
neighborhoods in the city.  And although recent newspaper reports paint a picture of openness in Palo Alto
toward black residents, the legacy of years of housing discrimination is still with us.  Despite the massive
migration of blacks to the Peninsula in the postwar years, Palo Alto’s African-American population still
stands at just 2%, as it has since the Great Depression.  And if Palo Alto’s population does not entirely look
like America today, it is clearly because the city shut its doors to some Americans in the past.

                                                                                                                            -Matt Bowling  
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Sources:
Palo Alto Historical Association, Palo Alto Weekly, Palo Alto Times,
Palo Alto: A Centennial History by Ward Winslow, The Tall Tree,
Wikipedia
The Native Sons of the Golden
West were one of the early
supporters of a movement to
create a separate area of town
for minorities. (PAHA)
A map of the eastern side of Palo Alto and the 101 freeway which divides Palo Alto from East Palo
Alto.  Zoom in and out with the + and - symbols in the top left corner of the map...
The old AME Zion Church on
Ramona was the heart of Palo
Alto's African-American
community. (PA Times)
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Ramona Street looking toward
Homer Street.  This was once
the heart of the
African-American community
in Palo Alto.
Upscale Fife Street was once
an African-American enclave
in Palo Alto.  Just two blocks
long, the tiny street has
changed a great deal in the past
five decades.
circa
1960
2007
The 101 Freeway which divides Palo Alto from East Palo Alto.  Originally Bayshore Highway, the 101
freeway now stands between the two cities.  At left one can see the Lucky food store at
Edgewood
Plaza in the far distance.