The Palo Alto History Project
Bowling in Palo Alto
                                                                       
                                                                                              4329 El Camino Real
Bowling in Palo Alto: The Final Frame?

Every fine town deserves a bowling alley to call its own.  It’s an essential part of Americana---a place for
awkward teenagers to go on first-dates, for little kids hosting bowling birthday parties (even if they can
barely pick up the ball), and for hard-core Wednesday night league bowlers.  It’s part of what makes for a
community---like the corner drugstore, the ice cream parlor or the mini golf course.  

But it looks like another hotel along El Camino will be replacing Palo Alto’s last bowling establishment.  Palo
Alto Bowl, home of local strikes, spares and gutterballs for the past five decades, will likely be gone in less
than three years time.  And while it will be an annoyance for Palo Altans to have to get on a freeway just to
bowl a few frames, the more serious consequence might be in Palo Alto’s continuing conversion away from
a community and into a kind of profit-maximizing retail sector.  While the city is stocked wall to wall with
chic cafes and high-end clothing boutiques, there may soon be a time when the local resident has some two
dozen options for getting a latte and not one place to try to roll a perfect game.

It’s the culmination of a tough run lately at Palo Alto Bowl at 4329 El Camino Real.  On the morning of last
November 17th, a masked gunman tried to rob the place.  After allegedly being let in by a conspiring janitor,
the intruder held up an employee counting receipts at gunpoint and then shot 63 year old manager Harvey
King in the neck as he walked in on the scene.  While King eventually recovered, it was a painful episode for
the family-owned business.

Then just a few weeks ago, Palo Alto Bowl got the news that its more than 50 year history will come to an
end when the lease is up in 2010.  After months of speculation, Barry Swenson Builder confirmed that the
company will likely complete a deal to buy the bowling alley site and put up a hotel in its place.

If Palo Alto Bowl does close, it will be the end of an era for the sport in Palo Alto.   In the city’s early days,
local establishments such as Castle Bowling Alleys and T.A. Marlowe’s were the places to go.  By the mid-
1920s, the bowling scene had shifted over to J.C. Rapp’s College Bowling Alleys, an immense “amusement
palace” at 443 Emerson.  The building included pool and billiards tables, a Peninsula Creamery soda
fountain, a restaurant, a cigar store and even a barber shop---conceivably in case you wanted to get a trim
between frames.  A Palo Alto Times article in 1923 informed the public that Rapp was soliciting “high class
patronage” for his establishment---perhaps not the type of clientele that would always be associated with the
sport.

By the 1940s, local bowlers had moved down the street to Indian Bowl at 735 Emerson, “in the heart of the
automobile district.”  The purveyor of “the fastest boards in town,” Indian Bowl used the not-so-P.C.
Stanford moniker as its namesake and logo.  And its offer of 50 dollars to anyone who bowled a perfect
300 game perhaps does not seem so generous until considering that bowling a line (10 frames) cost two
dimes until 6 PM and a quarter after that.  The Indian Bowl advertisements from that era also recall the pre-
mechanized days of bowling---“Pin boys are always available!” boast the fliers.

Eventually, the bowling action moved out to El Camino Real, as Fiesta Lanes was built in 1954.  Later
renamed Palo Alto Bowl, the lanes have been owned by former ‘50s bowling star Rex Golobic and his
family for the past two decades.

Over the years, the Golobics have ridden the sport’s waves of popularity as bowling nearly went bust and
then made a comeback in recent years.  The plethora of entertainment choices lured away bowlers in the
lean years, but lately in these parts, dot-commers have taken to the lanes looking for an activity to get away
from the monotony of their computer screens.  And Palo Alto Bowl managed to find new life with casual
bowlers as they perfected such promotions as “Thirsty Thursday,” “College Night” and the decidedly manic
“Karaoke Glow” bowling---a combination of singing and laser lights that appeals to teens and college kids, if
not to the bowling purist.

But even as the sport has made a comeback, the Valley’s expensive land values have made bowling alleys
hard to sustain.  As the real estate values under the alleys have risen, many establishments have closed
down.  Now it looks like Palo Alto will also lose its only remaining bowling business---and when it does, it
could be the final strike against a long-standing community pastime.

                                                                                                                  -Matt Bowling
(Note: This article ran in the Palo Alto Daily News on May 7th, 2007)
Palo Alto Home Page
El Camino Strip
Entertainment
A near miss
(PA Weekly)
A wide shot of the Palo Alto
lanes
The suspect in the
November 17th, 2006
shooting: Michael
Paul Davis
SWAT team members
surround Palo Alto Bowl on
the day of the shooting
Bowling: Karaoke Glow style
Former champ, now
owner Rex Golobic
Palo Alto Bowl and Thai
Gardens' days appear to be
numbered
The front door of Palo Alto
Bowl
The former location of Indian
Bowl, no longer in "the heart
of the automobile district."
Keeping score...
More bowling...
Inside the alley at midnight
Sources:
Palo Alto Weekly, Palo Alto Bowl website, Palo Alto Daily News,
PAHA
Links:
Palo Alto Bowl Website
Palo Alto: Then & Now

1923
2007
Palo Alto Memory Bank
Do you have memories or stories
of bowling in Palo Alto?  Post
them in our memory bank.  
Thanks!
Your name:
Email:
Subject:
Two ads for bowling --- one from 1923 advertising the opening day at
College Bowling Alleys on Emerson Street.  At right is an online ad for a
free game at the endangered Palo Alto Bowl on El Camino Real.
Memories added by our readers:
"We used to go bowling at the Indian Lanes.  They used to have
pinsetters.  They stayed at the end of the alleys and would put up
the pins after they got knocked down.  They got paid well, some of
my son's friends got jobs as pinsetters."  
-Dot
A map of the El Camino Strip.  Zoom in and out with the + and - symbols in the top left corner of the
map...
"Bowling in PA has something special for everyone.  As a child, I
remember birthday parties at the bowling alley.  In high school, this
was a popular hangout by many, and one of few places where
parents felt okay about letting their kids hang out.  When home from
college, 'Thirsty Thursdays' provided many fun and quite
memorable nights as PA alums reconnected.  Now, as an adult, I
occasionally frequent the bowling alley as part of a bowling team
from work.  Bowling is a fun part of Palo Alto that I hope stays with
us forever."
-Katie