The Palo Alto History Project
The 1906 Earthquake                                                         
                                                                                     
The 1906 Earthquake: "Like a Terrier Shaking a Rat"

Palo Alto was just 12 years old when it faced its greatest crisis --- the earthquake of 1906.  While San
Francisco and Stanford University suffered more damage, the effect on Palo Alto was severe and extensive.  
It would prove to be a kind of coming-of-age moment for the young city --- the first big test.  As it turned
out, Palo Alto would rally and immediately vow to rebuild itself.  Some boosters even saw an opportunity
for the town to seize the moment and entice residents fleeing from San Francisco to settle in Palo Alto.  
While that plan had little success, it is clear that the 1906 earthquake did not wreck the city, but rather,
revitalized it.

At 5:12 on the morning of April 18th, 1906, the earth moved along the San Andreas Fault and Palo Alto
and the Bay Area was rocked by a 47-second, 8.3 magnitude earthquake.  Most residents awoke in their
beds to the terror of trembling floors and falling chimneys.   Merchant C.H. Christensen wrote to a cousin in
Chicago, “I was lying in bed, half asleep, when I heard a roar in the distance and before I could get up, the
house began to shake with that sinking motion peculiar to earthquakes.  Then there was a twisting motion
which did the damage.”  Palo Alto resident and Stanford Professor Guido Marx recalled “being rudely
awakened by the shaking of the house and the accompanying rumble, roar and crash.  ‘What is it?’ said [my
wife].  ‘It’s an earthquake and a bad one,’ I replied… I felt nothing could survive such vicious shaking, that
this was the end for us.  It was like a terrier shaking a rat.”  While over at Stanford, Dr. Olaf P. Jenkins
remembered that “Since my bed was walking all over my bedroom and I was sure that the house would land
on its side, I just hung on.”

In less than a minute, half the chimneys in Palo Alto had fallen to the ground and nearly every business in
town had been damaged.  A few buildings completely collapsed including F.C. Thiele’s new $30,000 store
and Fuller’s High Street grocery store.   The four year-old Simkins Building lost its first floor walls while the
two top stories were reported by local papers to be “some three feet out of plumb.”  Things weren’t much
better at the Frazer & Company’s Stanford Building where the walls fell to the ground leaving early morning
sleepers unexpectedly exposed to the elements.   Fraternity Hall at 140 University lost its cornice and
second story wall which crashed into Crandall’s Bicycle Shop below. The final bill for Palo Alto’s clean up
eventually totaled more than $165,000 in 1906 money.

Over at Stanford the damage was even worse.  Perhaps most symbolically, a statue of geologist Louis
Agassiz was knocked off its pedistal and crashed headfirst into the pavement below.  But the devastation
was more than just emblematic.  The towering spire and façade of the Memorial Church collapsed and fell
through the church, the newly completed Stanford Library was utterly devastated, the gymnasium was ruined
and the Memorial Arch was cracked and had to be demolished.    Reconstruction costs at the university
would eventually add up to more than $2.8 million.  

Two men also died in the Stanford wreckage --- sophomore Junius Hannah was hit by a falling chimney at
Encina Hall and a young fireman named Otto Gerdes was struck and killed by the collapse of the 110 foot
power house chimney after he raced to the boiler room and heroically shut off campus power.  

Palo Alto avoided the catastrophic fires of San Francisco, thanks in part to another brave soul --- engineer
Robert McGlynn who was at the Palo Alto power plant when the quake hit.  Seeing the sixty foot towers
dangerously swaying above him, he had the presence of mind to immediately cut off the town’s power
supply, helping assure Palo Alto of water and electricity in the days to come.

But along with such heroics, there was panicky behavior as well.  Some Palo Altans raided stores seeking
groceries, fearing that they would soon be cut off from San Francisco supplies.  Meanwhile at Stanford, an
athlete with a loaded pistol reportedly stood on guard protecting female students from “potential rapists”
while armed guards on watch at Palo Alto bridges defended the city from “undesirables and potential
burglars.”

But as Palo Altans began to right their own lives, their thoughts turned to what was happening to the north.  
On the evening of the quake, the Palo Alto Times managed --- rather determinedly --- to get out the paper’s
first ever “Extra” by using a hand press and old pied type cases.  Its headline spurred action: “San Francisco’
s Dead Estimated at 1500; Stricken City in Flames.”  The grim portrait soon led to frenzied preparation, as
Palo Altans readied themselves for the onslaught of refugees that seemed destined to come their way ---
estimates on the day following the quake ran as high as 6,000.  This was fueled by the rather remarkable fact
that Palo Altans could actually read newspapers from the light of San Francisco fires on the horizon and hear
the dynamiting of buildings.

Only about 550 San Franciscans actually took refuge in Palo Alto --- but it was enough that the San Jose
Mercury and Herald would refer to the city three days after the earthquake as “one grand haven of rest for
the sick, homeless and needy earthquake and fire sufferers from San Francisco.”  Still the paper pointed out
that, “the chief disappointment the [Palo Altans] have, seems to be that so few sufferers are coming to [their]
doors.”  

The evening after the earthquake hit, the Palo Alto and Stanford Relief Committee had been organized at the
Circle (near present day McArthur Park Restaurant).  Palo Alto women served 250-300 meals each day at
the Congregational Church across from the Downtown Post Office and sewed badly needed baby outfits.  
And when it was discovered that bad rail lines and injuries were preventing many San Franciscans from
heading south, volunteers went to the big city, eventually bringing 75,000 loaves of bread, 10,000 gallons of
milk and 1,200 sacks of clothing as well as other badly needed supplies.

Palo Alto also remained steady in its determination to rebuild following the earthquake.  One headline in the
Palo Alto Daily Times days after the quake announced “Faith in Palo Alto Unshaken.” The article told of the
large, symbolic sign that had been mounted at the corner of University and Ramona announcing, “A modern
building for the First National Bank will be erected on this corner.  The earthquake has not impaired our
capital or shaken our confidence in the growth of Palo Alto.”  Meanwhile, Board of Trustees President J.F.
Parkinson received great cheers from a Relief Committee audience when he told them that, “If I had a dollar
tonight, I would invest it in Palo Alto real estate and rest assured that I had acted wisely.”  Just two weeks
after the earthquake struck, the Palo Alto Tribune told of “work of construction and reconstruction rapidly
going forward.”  The majority of merchants were back to business as usual within a fortnight.

There were even some town fathers that envisioned the quake as perhaps a chance for Palo Alto to achieve
some considerable growth.  “We will never again get such a chance to boom our town,” Trade Board
President Marshall Black professed.  Hoping to attract San Francisco residents who might still work in the
city, but would be looking for homes elsewhere, Palo Alto advertised itself as the perfect commuter suburb.  
The J.J. Morris Real Estate Company tried to entice potential residents by offering “beautiful cottage homes”
at $25 per month and declaring that “This is Palo Alto’s opportunity…the tide of residence travel will turn
across the bay and down the Peninsula.”  

These efforts were somewhat compromised however by a dispute between the city and F.C. Thiele, the
owner of a fallen building that stood in ruins just across the tracks from the University Avenue Southern
Depot train station.  This disquieting visage led many out-of-town travelers to believe that Palo Alto had
fared much worse than it had during the earthquake --- a perception problem that eventually prompted the
city to take matters into their own hands.  On June 4th, with the building still in shambles, the city ordered
workers to clear the debris on the street and throw it back onto the Thiele property at “the owner’s
expense.”  The Palo Alto Promotion Committee was even planning to erect a large signboard blocking the
unsightly building from the view of commuters when the wreckage was finally cleared up by the owner.

In the end, Palo Alto did not become a booming commuter town following the earthquake, but its real estate
market did rebound nicely, business boomed again and the small town had survived that first big test.  For
sure, Palo Alto had been shaken by the 1906 earthquake, but it was its sense of community pride and
resilience that was stirred.

                                                                                                                  -Matt Bowling
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Sources:
Palo Alto Historical Association, Palo Alto Weekly, Palo Alto Times,
Palo Alto Tribune, San Jose Mercury and Herald, USGS, Wikipedia
Inside Memorial Church
following the earthquake.
(Stanford Archives)
Marshall Black rallied
fellow townsmen to give to
San Franciscans. (Stanford
Archives)
The statue of Louis
Agassiz crashed head
first to the ground
below. (Stanford
Archives)
A shot of the tall chimney that
killed one Stanford man.
(Stanford Archives)
Crandall's Bike Shop was
severely damaged by the 1906
Earthquake.  This shot is from
just before. (PAHA)
Frazer's Dry Goods at
University and Emerson is
being surveyed by townsfolk.
(PAHA)
Optomism after the
earthquake was captured by
this sign. (Stanford Archives)
The F.C. Thiele Building was
an eyesore and publicity
problem for Palo Alto
following the earthquake.
(Stanford Archives)
Michal the Milkman pulls up
for a delivery.
The gates at Stanford after and
before the earthquake.
(Stanford Archives)
Palo Alto: Then & Now

1906
2008
Above is the corner of Emerson and University
looking east, where Frazer's Dry Goods Store
suffered severe damage.  The second floor
basically fell into the street, leaving the
apartments above without any siding.  Notice the
braces along the street helping to secure the
buildings.  Fraternal Hall is just out of site at the
far right of the picture.  Today Magnolia Hi-Fi
sits at this corner.
The earthquake's effects were
apparent on Alpine Road near
Stanford. (Stanford Archives)
San Francisco after the
earthquake as seen from the
Ferry Building.  The damage,
largely caused by the fire that
followed, was immense.
The Congregational Church
was host to many relief
efforts.  It stood across from
the Downtown Post Office.
This simulation shot from the
USGS shows the extent of the
shaking on that morning.
(USGS)
Marshall Black, J.J. Morris
and Charles R. Fuller at J.J.
Morris Real Estate around the
time of the earthquake/
(PAHA)
"No, I wasn't around in those days, but when I was a kid in the
mid-1960's, our Girl Scout troop took a hike down San Francisquito
Creek. The story goes that when the Stanford Chapel was damaged in
the 1906 quake, the broken tiles from the mosaics were thrown into the
creek. We dug around a bit and found all kinds of colorful tiles in the
creek bed."

-T
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