The Palo Alto History Project
The Palo Alto Home Front
                                           
                                                             
The Palo Alto Home Front: Life During Wartime

When the Japanese attacked Pearl Harbor on December 7th, 1941, they awoke a sleeping giant --- the
American economic machine that Franklin Roosevelt had once called, “the arsenal of democracy.”  
Although the United States had been mired in ten years of economic depression and was initially weary of
war, it rallied to counter the humiliation of Pearl Harbor with a new spirit of unification.  The country soon
began a steady progression toward the massive wartime economy that would eventually affect almost every
aspect of life on the home front.  In many ways, this domestic transformation was just as important as the
fighting taking place overseas.  For once America’s mighty economic engine had been ignited; defeat was
more or less in the cards for its enemies.

What war meant to Americans at home was quite different during World War II than in any subsequent
American war.  From Korea to Vietnam to the Gulf War and Iraq, Americans have had the luxury of
sending off their military personnel to foreign lands and then returning to their usual daily lives.  But the sheer
size and scope of the Second World War meant that every American got the call from Uncle Sam in one
way or another.  

As a west coast city, Palo Alto was heavily involved in the war effort.  The city certainly sent its share of
soldiers overseas --- from Palo Alto High School alone, 73 graduates died for their country.  But those
back home were also invited --- sometimes virtually compelled --- by the government to do their part.  A
review of wartime posters finds that Palo Altans, like the rest of country, were called upon to “Buy war
bonds,” “Take your place in civil defense,” “Share the meat,” “Save your tires,” “Eat the right food,” even
“Button your lip.”

Still, America’s propaganda machine spoke what was an essential truth --- the key to American victory lay
in the effort of civilians at home.  And indeed that word “victory” seemed to be everywhere.  Americans
were asked to drive at special “Victory Speeds” to save rubber --- just 35 mph on the highways.   The
government urged Americans to prepare “Victory Homes,” which according to ads from the Palo Alto
Hardware Company necessitated essentials such as Plumb Defensax --- an air raid safety tool in case of
foreign attack.  Men wore “Victory Suits” that used less cotton by fashioning narrow lapels and short coats
while an Office of Price Administration “Victory Cookbook” offered meals heavy on non-rationed
ingredients.  

Of course, there were also the famed “Victory Gardens” in which average Americans attempted to help
protect the public food supply by growing their own vegetables in the backyard.  Originally, promoted by
Secretary of Agriculture Claude R. Wickard as a civil morale booster, more than 20 million Victory Gardens
flourished nationwide including hundreds in Palo Alto.  In October 1943, Jordan Junior High Schoolers
boasted a Victory Garden that produced “one ton of foodstuff --- the amount an average soldier consumes
in a year.”

And there were still other ways that those on the home front could contribute.  Housewives saved kitchen fat
in jars, which later could be turned into the glycerin used in explosives.  In one Liberty Magazine spread,
two sailors ogled elegant Hollywood actress Helen Hayes handing a jar of fat to a grocer as she told
housewives that “a single pound of kitchen grease will make two anti-aircraft shells.”  And kids found they
were essential as well in scrounging for metals and rubber for scrap drives.  Local kids peeled foil out of
cigarette packs and gum wrappers while wearing government issued banners reading “Slap the Jap right off
the map by Salvaging Scrap!”

Palo Altans, like all Americans, were also called to sacrifice during the war years.  Volunteer workers at the
Palo Alto Ration Board placed limits on such items as sugar, meat, butter, coffee, gasoline, tires --- even
typewriters.  The strict limitations on driving led to a comeback by the bicycle.  The Palo Alto Times
reported to readers that, “the automobile replaced the horse and now the bicycle has replaced the
automobile.”  Crammed racks of bikes were everywhere along University Avenue during the war years as
tire rationing was severe --- during the entire month of February 1942, the entire city was allowed just 18
car tires.  And Palo Altans had to get used to going without.  The Times reported that “folks wait weeks for
laundry without a peep for fear of being cut off the driver’s list” while “shoes wait weeks for repair in local
cobbler shops short of help.”

With so much of the nation’s workforce on battlefields in Europe and at sea in the South Pacific, the
American labor market saw wholesale changes.  Famously, women were pressed into traditionally male
professions from bank tellers to factory workers.  Still, it was hard to forget that such advances were due
more to necessity than open minds.  A 1944 Palo Alto Times news piece sounds a rather patronizing tone:
“Many a man realizes now how competent the girls are at his old jobs.  In [Palo Alto] they have pitched in
and ‘manned’ taxis, buses, the cannery, gas stations, the banks, the post office.  Let ‘em stay on after the
war, we say, leaving the men to hunt and fish --- as God intended.”  And a 1943 article exclaimed that “it’s
fashionable to be useful, as well as beautiful, this year,” as it told of how nearly 40 Palo Alto women trained
for Stanford drafting, chemical analysis and industrial accounting courses were on their way to finding jobs at
Bay Area war plants.

Other housewives served in other ways.  Hundreds of volunteers rolled bandages for the Palo Alto Red
Cross, while one Palo Altan, Mrs. Walter Rodgers (as she was always identified in the press) opened
“Hospitality House” in her own residence, tallying a guest book registration of over 50,000 by 1944.  During
the 1943 Christmas she organized the transport of some 700 individually-wrapped gifts to soldiers abroad
as donated by local Palo Altans.

Finally, a little after four on the afternoon of August 14th, 1945, reports began to circulate throughout the
city that the Japanese had finally surrendered.  As in most parts of the country, an impromptu party
immediately broke out in Palo Alto.  A city siren appropriately malfunctioned and blared for a quarter of an
hour as firecrackers were lit and makeshift confetti thrown.  One woman gleefully marched down University
Avenue banging a milk bottle against an ice cream freezer and cars packed with young men from Stanford’s
army training corps --- some in full battle regalia --- rolled into town with horns honking.  Youngsters ripped
American flags from
J.C. Penney’s and the Hotel President and waved them excitedly while the Stanford
Band marched down University Avenue to the
Stanford Theatre where they triumphantly played “The Star
Spangled Banner.”  At last it was all over.  After more than 3 ½ years of rations, shortages, blackouts and
worries, success was finally at hand.  Peace had arrived, the future was bright and victory had been hard-
earned.


                                                                                                               -Matt Bowling
American propaganda often
used menacing imagery to
compel Americans to help in
the war effort.
Government posters pointed out the
reasons to "scrap."
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Sources:
Palo Alto Times, Palo Alto Weekly, Palo Alto Daily News, Palo Alto Historical
Association, Peninsula Times-Tribune, San Jose Mercury, Wikipedia
The government pushed the
notion that Victory Gardens
"count more than ever" despite
evidence that they were not
really necessary.
J. Howard Miller's poster came to
symbolize the drive for women to take
a place in the factories.
Many World War II posters featured
unfortunate depictions of Japanese,
German and Italians.
Americans were encouraged to "grow
vitamins at your kitchen door."
A map of the Downtown West area where the Stanford band played the national anthem to celebrate the surrender of
Japan in August, 1945.
The "Loose Lips Sink Ships"
campaign convinced many
Americans that spies were
everywhere.
War stamps and bonds were
sold in Palo Alto, such as here
at the
University Avenue
Train Station. (PAHA)
Two political cartoons from different war depicting the general attitudes of the public toward war.  While
Americans supported "Unity for Defense" in 1942 they had tired of Bush's Iraq war by 2007.  Uncle Sam has
gone from a Lincolnesque grandfather farmer to a crotchety old man.
Palo Alto youngsters helped out in
"rubber drives" throughout World War
II. (PAHA)
"Victory Speeds" during World
War II helped keep drivers off
the road.
Palo Alto: Then & Now
2007

1942
"This was a comprehensive and very interesting article about how WWII affected Palo Alto. An
additional area that I suggest for future consideration: Dibble Hospital, where SRI and public
parks now stand, was home for many returning soldiers who had been seriously injured in WWII.
In Palo Alto and Menlo Park, we saw some who suffered from shell-shock, along with amputees,
and others with serious injuries and psychological damage."
-Don
Memories added by our readers: