The Palo Alto History Project
The Hotel President
                                                                       
                                                                                             488 University Avenue
The Hotel President: The Class of Palo Alto

In the early part of the 20th Century, downtown hotels were among the best known American city
landmarks.  Independently owned and each possessing its own class and character, hotels like the Waldorf-
Astoria Hotel in New York, the Congress Plaza Hotel in Chicago and the St. Francis Hotel in San Francisco
catered to each city’s most affluent excursionists.  Known for their grand ballrooms, elegant dining rooms
and luxurious suites, only the best and well-known of these historic hotels survived the second half of the
twentieth century.  In big cities, many old hotels could not compete with the emerging chain hotels located
near the airport or the highways.  Others were dwarfed by the new downtown skyrise hotels --- built more
as convention centers with parking and rooms  than as hotels in the classic sense.  

While some of these historic hotels have survived in the big cities, most downtown hotels in smaller cities
didn’t make it.  Without the space or demand to become de facto convention centers, the downtown hotel
did not have much it could offer when competing with the Holiday Inns and Howard Johnson's that were
franchising all over the country.  In the small American city, the downtown hotel became an urban
endangered species. Many were either torn down or converted into condos, apartment houses, or
sometimes even flophouses.   

In Palo Alto these trends led to difficult years for the city’s two historic downtown hotels --- the Cardinal
Hotel on Hamilton Avenue and the Hotel President on University.  In the 1950s and ‘60s, auto-friendly
motels and resort-style hotels began to pop up along El Camino Real --- then the main thoroughfare for
visitors on their way through the city to other destinations.  
Rickey’s, the Cabana, Dinah’s Garden Hotel and
a line of cheaper options, brought stiff competition to Palo Alto’s downtown lodgings.  Although the
Cardinal was able to survive, The Hotel President met a less dignified fate.  Despite efforts to keep up, the
Hotel President could not maintain its customer base and by 1968, was converted to apartments.  It was a
sad fate for a hotel originally built as the class of Palo Alto.

The Hotel President’s legacy dated back to 1929.  Stanford’s Herbert Hoover was president and the brand
new hotel put up on University Avenue reflected the city’s pride in their local hero.  The Hotel President,
designed by another local --- architect
Birge Clark --- was six stories tall and contained 125 rooms.  Built in
that decade’s trendy Spanish Colonial Revival style, the Hotel President boasted a lush roof garden, a
beautiful beamed ceiling lobby and a grand spiral staircase that climbed all the way to the top floor.  A
brochure from the era, advertising the hotel’s “gracious living,” pointed to its “large, comfortably furnished
guestrooms,” each of which had “outside exposure and a private bath.”  The hotel even featured in-room
radio service, allowing guests to choose between channels as they showered, shaved, or relaxed in their suite.


But after decades as Palo Alto’s fashionable place to stay, the President began to falter in the 1950s as
more easily accessible competition began to sprout up along the edge of town.  And as downtown began to
lose shoppers in the 1960s, Palo Alto’s leaders feared that University Avenue could suffer an economic
collapse.  Some of the policy changes they experimented with had a negative impact on the Hotel President.  
For instance, the city’s brief experiment with making University Avenue a one way street hurt business at the
hotel.  New signing restrictions were also detrimental, according to the owners at the time.  The Hotel
President was forced to take down its enormous rooftop sign, making it more difficult for out-of-towners to
find the hotel.

Additionally, the modernist mini-skyscraper built caddy-corner to the Hotel President at
525 University,
demoted the hotel’s prominence on Palo Alto’s skyline.  It also suffered from the end of the Lark and the
Daylight, Southern Pacific’s Los Angeles to San Francisco trains that once stopped the base of University
Avenue --- and brought tourists to stay at the Hotel President.  

After the hotel converted to studio apartments and became the “President Hotel Apartments,” a predictable
decline began.  Over the course of the next few decades, the building became a sad version of its former
self.  As it aged, improvements were foregone and the rooms that were luxurious for 1930s guests, now
seemed stiflingly confined and aged as modern-day apartments.  

In 1985, a new luxury hotel, the Garden Court Hotel was built next store --- a cruel irony for the Hotel
President, as the classiest place to stay in Palo Alto moved next door.  Renters at the apartments despaired,
first from the construction noise next door and later because of the chimney smoke that rose from the
Garden Court’s in-room fireplaces into the windows of the apartment dwellers above.   Many renters
abandoned the apartments --- leaving mostly elderly residents dependent on monthly Social Security checks
to occupy the President.  

Today the Hotel President still stands, a collection of studio apartments in a once-again fashionable (and
expensive) neighborhood to live.  But now the President sits quietly, no longer an icon and perhaps a bit too
withdrawn, especially for a landmark that once proudly identified itself in letters so big that all of Palo Alto
could see.


                                                                                                                       -Matt Bowling
The Hotel President looms in
the background during
Dedication Day in 1941
(PAHA)
The Hotel President in the
1930s (PAHA)
Palo Alto Home Page
Palo Alto Landmarks
Downtown East
Another interior shot of the
lobby
Palo Alto: Then & Now
2006
The map below shows the Downtown area of Palo Alto near the Hotel President.  You can
move in and out the + and - signs...
The Hotel President lobby in
1956
The Hotel
President down
the block from the
Varisty (PAHA)
The Lobby entrance
to "Gracious Living"
The rooftop garden
The coffeeshop in its early
days.  In 1956 it was
renovated and became a dining
room
The yellow and green
paint job caused a
minor controversy
some years back as
some objected to the
color as historically
inappropriate
Sources:
Palo Alto Times, Palo Alto Weekly, Palo Alto Historical Association
Palo Alto Memory Bank
Do you have memories or stories
of The Hotel President?  Post
them in our memory bank.  
Thanks!
Your name:
Email:
Subject:
The Garden Court Hotel at
left next to the back of the
Hotel President
circa
1935
Upon moving to Palo Alto as a child in 1955 with my
parents we stayed at the hotel for a month or so while
my mom spent her days finding us a house and my dad
establishing his first office in town on Homer Ave. I
remember it as being a friendly place with a beautiful
lobby. Palo Alto's University Ave. was a sleepy street with
not too much activity. I also rememeber that the Toy
World toy store was right across the street.
-Celeste
Memories added by our readers: