The Palo Alto History Project
Joseph Eichler
                 
2006
Joseph Eichler: Modern Classics

When one thinks of a historic home, one generally pictures stately Victorian houses, perhaps with the classic
ornamentation that conjures horse-driven carriages, tophats and afternoon promenades. But although some
of us hate to admit it, the 1950s are getting to be pretty…well...historic.

And in Palo Alto, 1950s historic architecture means Eichler homes --- the oft-derided, oft praised, recently-
funky, expression of a clean and sleek future.

In 1948, developer Joseph Eichler began his Utopian quest to bring good architecture to the masses. His
one-story house design is known for its clean lines, open floor plans, and glass walls that allow residents to
look out onto garden areas. Eichler homes were considered forward thinking in their design. They came to
symbolize the promise of a better tomorrow to a burgeoning middle class. But today some critics now
believe the Eichlers have the appearance of the future misjudged. Like the Jetsons' home, they represent a
future that never came to be.

They are most certainly dated --- the question is whether they are dated/historic or dated/badly mistaken.

If the National Park Service is any judge, they are historic. In 2005, two Eichler-dominated Palo Alto
neighborhoods, Greenmeadow and Green Gables were named to the National Register of Historic Places
by the National Park Service. Indeed, Eichler homes are now beginning to be seen as pieces of history---
suburban tract history, yes.  But history none the less.

And Eichlers have attracted a near cult following among those who adore the retro-hip architecture. Today,
Palo Verde and Greenmeadow homes that originally cost $17,000 for a three bedroom are going for a
million bucks a piece. As the popularity of Eichlers have risen again, their owners have attempted to bring
out some of their more original qualities. Eichler home designer K.C. Marcinik says that her home make-
overs are attempts to bring out their true originality --- turning the houses into sort of hyper-Eichlers.

But such Eichler love has been a long time coming. The 1970’s were not kind to Eichlers. Owners
transformed their modernistic dwellings into Arts-and-Crafts bungalows, country French cottages, even
Tuscan villas. The '80s weren't much better: Mediterranean tile, southwestern color schemes and second-
story additions proliferated. Today in much of Palo Alto, second stories are no longer even allowed. An
Eichler must remain an Eichler.

Eichlers are quintessential Palo Alto. More Eichlers were built here than anywhere in the United States,
about a 2,700 out of a total 11,000, none more than in the Palo Verde neighborhood. They may be a bit
odd, but Eichlers remain the pride of Palo Alto’s architectural history.

                                                                                                                               -Matt Bowling
Palo Alto: Then & Now
Joseph Eichler in 1972
An Eichler interior---"Hyper
Eichler"
A typical Palo Alto Eichler
Palo Alto Home Page
A neighborhood of Eichlers
A page from a
Greenmeadow neighborhood
promotional brochure from
the 1950s
2007
circa
1968
The map below shows the Eichler-heavy Duveneck/St.
Francis area
Palo Alto People
A Palo Alto Eichler home
The quintessential Eichler patio
Joseph Eichler in
1962
The cover from a
Greenmeadow promotional
brochure.
For many, Eichlers now
recall the 1950s
Green Gables
The house at 3454 Greer Road in the Palo Verde area of Palo Alto in the late 1960s.  Note
the quintessential Eichler front entrance garage and slightly tilted roof.
Today the bushes are gone in the front yard and the driveway is crowded with
vehicles---some rather odd.  The red and black paint may have been added in recent times in
an attempt to "update" the style.  The prominent TV antenna remains firmly in place.
Palo Alto Memory Bank
Do you have memories or stories
of Eichlers?  Post them in our
memory bank.  Thanks!
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Sources:
Palo Alto Times, Palo Alto Weekly, PAHA, The Eichler Network