The Palo Alto History Project
The May Fete Parade
                                                                         
                                                                                    University Avenue
The May Fete Parade: Marching Toward Tomorrow

In a sense, Palo Alto is really a tale of two cities -- one looking forward, one looking back.  There is the
Palo Alto of the future -- capital of Silicon Valley, center of technological innovation, home to Ideo, PARC
and Hewlett-Packard.  But there is also a quieter Palo Alto, with its great reverence for the past.   At times,
it can still seem a sleepy small town -- especially when strolling down the tree-shaded roads of
Professorville, taking in an old favorite at the Stanford, or standing in the lobby of the Cardinal Hotel.  While
techie firms at Stanford Office Park, swanky University Avenue restaurants and the lively late-night bar
scene speak to a city on the move, the
Lawn Bowls Club, breakfast at the Creamery and 25 MPH speed
limits on the city’s shady traffic corridors, represent a more leisurely past.

Indeed this essential tension between the old and the new is at the heart of many of Palo Alto’s political
conflicts.  Issues ranging from architectural preservation to office development to neighborhood zoning have
all been part of a discussion concerning what type of city Palo Alto wants to be in the 21st Century.

But these competing visions also provide Palo Alto with the best of both worlds.  Cosmopolitan, diverse,
and forward thinking, Palo Alto exudes the cultural liberalism and artsy awareness that one would expect
from a university city.  And yet on certain days of the year, Palo Alto can seem as small-town and quaint as
George Bailey's Bedford Falls.

One such day each year is May the fifth.  For 85 years, the city has taken that day to close off downtown so
that kids can celebrate the coming of spring by marching in the May Fete Parade.  Surely, if there is anything
that recalls the Rockwellian innocence of yesteryear, it is a downtown parade.  And although there have
been some lean years for the May Fete tradition in recent decades, the parade has bounced back and once
again draws big crowds.

Such was the case this past Saturday, as Palo Alto’s old and new came out to support its paraders.  
Residents lined both sides of University Avenue from Emerson to Middlefield, cheering on Palo Alto’s grade
school floats, its middle school and high school marching bands, and the members of the
Children’s Theatre,
celebrating their 75th anniversary.

And if some might find the sight of a main street parade a bit on the hokey side, the participating youngsters
certainly had no such inkling.  Hundreds and hundreds of kids scootered, ran pets and rode in floats down
University Avenue with wide smiles on their faces -- much as they have for more than eight decades.  

The parade also managed to bring out the newness and diversity of a city with such a bifurcated character.  
For instance, Palo Alto’s 21st Century environmental consciousness was on display when the Busycle came
plodding down University Ave, powered by the foot power of 14 weary peddlers, including the city’s
mayor.  And as the cardio kick boxers of Studio Kicks, the spunky dancers of Dance Connection and the
girls of Gold Star Cheer and Hip-Hop marched past, it was clear this was more than just an old-fashioned
parade.

As the parade wound down, I positioned myself for a photograph.  I managed to find the same spot along
the avenue where another cameraman had stood during a different May Fete Parade more than 50 years
ago.  The background behind the marchers had changed remarkably.  High-end interior design firms and
noodle bars had replaced the beauty salons and old-style department stores of the past.  Not a single store
remained the same.

But surprisingly, the girls marching in white dresses and hats in the photograph that I was holding neatly
matched the image in my viewfinder of kids marching in jeans and T-shirts.  Comparing the photographs, I
wondered if a different group of children might be marching down University Avenue 85 years from now.  
Would this tradition endure or would the May Fete Parade be long gone by 2092?  Of course only time will
tell, but I’d like to think that if Palo Alto can savor its past as it continues marching forward, someday
another May Fete photographer may be looking for that same spot along University Avenue.


                                                                                                                     -Matt Bowling

(Note: This article ran in the Palo Alto Daily News on May 13th, 2007)             
Palo Alto Home Page
Downtown East
Historical Events
The map below shows the University Avenue East neighborhood
Palo Alto: Then & Now
2007
circa
1944
Children beginning the parade
down University Avenue.
Wilson's Restaurant is visible
on the left
2 boys pull a homemade float
in 1946
Girls in costume pulling a
wagon along University
Avenue. The Altamont
Creamery is in the background
A student marching band
marches past Keeble's camera
shop and the Bi-Rite market
on University Avenue
Palo Alto Mayor Yoriko
Kishimoto drives the
"Buscycle" (PA Weekly)
Girls with their dolls and
buggies march in front of the
Safeway Store on University
in the 1920s or '30s.
Pogo stick jumpers Penny
Regenas and Mary Schonker
jump down Hamilton Avenue
in front of City Hall in 1974.
The Radio Shack store and
Cardinal Hotel at the corner of
Ramona Street are visible
behind them.
Costumed kids lined up
outside the Lucie Stern  
Center in 1954
Donna Zulman and Annie
Remsen from Dureneck
School lead a group of children
wearing costumes in 1984.
Dragons at the 2007 May
Fete Parade
The Gunn Marching Band at
the 2007 May Fete Parade
The 2007 May Fete Parade
making the turn down
Middlefield Road
Sources:
Palo Alto Historical Association, Palo Alto Daily News, Palo Alto
Weekly, City of Palo Alto Website
Palo Alto Memory Bank
Do you have memories or stories
of the May Fete Parade?  Post
them in our memory bank.  
Thanks!
Your name:
Email:
Subject:
"My first recollection was standing on the curb with my mom, watching Sgt. Preston of the
Canada Mounties and his dog & that tall horse with the man in the red jacket. Wough!  Later we
pulled wagons. And as a rec leader we made a Float Float, Jack in the Box and one year a
Hawaiian theme.  My mom was there to take photos. My own children were in JLS and the Gunn
band. It's a tradition. I have even gone by myself, and have wondered what people from other
places would think. Palo Alto is creative."  
-Penny
Memories added by our readers:
"As a child in the 1970's, my brother and I would be a part of the parade pulling our wagon full of
chickens (yes...chickens in Palo Alto!).  Later in middle school at JLS and high school at Paly, I
was a part of the parade in the band.  Now, as a teacher in Palo Alto, I love seeing the same
level of excitement on my students' faces as they enter the raffle each year to be a lucky
participant on the school float.  While I've seen Palo Alto grow and change over the years, this is
one area where I'm glad it hasn't changed much!"

-Katie